The mini-site we build for you is specially optimized for the search engines (what we call “search engine friendly), and most importantly, is designed to capture leads. We can always link it to your regular business web site, but we have tested these sites extensively and know they deliver results in the form of traffic ...…
This is really a myth-busting answer because a common misconception is that only young people are using Facebook, YouTube and other social media. The fastest-growing demographic on Facebook is 34 to 65 year-old women. When you consider the social network has more than 500,000,000 members, it’s a safe bet your customers are on there. Another ...…
Let’s look at some telling statistics: 91% of Americans have mobile phones People send 152 billion mobile text messages each month 90% of text messages are read within one minute of receipt Text messaging is now a major form of communication. Businesses that know how to incorporate it into their marketing plans have an edge ...…
Social media are online channels or services that people use to communicate with friends, followers, subscribers and others with like interests. They all have social features including the ability to “like” another member’s messages, rate a service, product or experience, post reviews or comments, etc. The most prominent examples include YouTube (more than 300,000,000 visits ...…
Would you run just one ad in the newspaper and expect it to continue to generate calls or foot traffic? It’s the same thing online. You want people to find you when they’re looking online, which means you have to stay fresh! Keep in mind that search engines and directories treat your messaging like grocery ...…
Although we know Google is the number one search engine, most of us don’t know there are more than 50 other key online locations! You must be using these other locations to help Google rank your business so your target audience can find you. We call these “Influence Engines” and they include: • Local Search ...…
You capture leads online by offering something of value for free, in exchange for prospects’ contact information which they enter into a form on a Web page. Depending on your business, it can be a special report, a buyer’s guide, a regular newsletter, a coupon, a free consultation or assessment, etc. Request a personal Influence ...…